THE OLFACTION
To evoke the prestige of 37 RUE DE BELLECHASSE, the perfumers Cécile Matton and Julie Massé have selected elemi, a rare, precious resin from the Philippines that has been burned as incense for centuries. Elemi blends citrusy freshness and woody depth, for a multifaceted spicy scent. Though the high mass of fashion has replaced religious services at 37 RUE DE BELLECHASSE, the fragrance nods to the building’s former vocation with a wisp of incense. The utter luxury of rich, oud wood adds to the scent’s dark and mysterious atmosphere.
THE INSPIRATION
Founded in the 13th century, rebuilt in the 18th in the heart of the aristocratic Faubourg Saint-Germain, the Cistercian Abbey of Penthemont once served as a culturally vibrant retreat for ladies of the French nobility (Joséphine de Beauharnais lived there for a time). After three years of painstaking restoration respecting the rich cultural heritage of the building, the historic monument in the 7th arrondissement became the headquarters of the house of Saint Laurent in 2018.
THE BOTTLE
Sleek, sharp, sensorial, every detail of this bottle whispers Yves Saint Laurent. From the architectural purity of its angled cut to the luxurious black glass, it is the epitome of the YSL style. The precious cap and textured label are sublimated by the emblematic grain de poudre crafted in Yves Saint Laurent’s favorite color: black, unveiling the daring character of the YSL spirit.
LE VESTIAIRE DES PARFUMS
Le Vestiaire des Parfums is the unique haute parfumerie wardrobe that inherits the style and spirit of Yves Saint Laurent. An olfactory interpretation of the couturier’s iconic pieces, materials and emblematic addresses, crafted by the most renowned perfumers.
